Our Clients

Polo Jeans Co.

SoHo yes, So so – NO!

At Polo Ralph Lauren they saw the Polo Jeans Co. stores as a unique opportunity to bring the brand to life. PJC is a brand born, raised and continually inspired by the attitudes of the SoHo district in NY. Instead of taking the brand out of SoHo, we brought the customer to SoHo. A true loft experience came to life, from architectural features such as radiators turned fixtures to a 4 poster bed and Indian motorbike center store. Young, hip and urban – describes the target customer
and the store.